We Singaporeans are among the most active social media users in the world. And this landscape of social media is constantly changing. Here is a brief overview before you plunge into the PowerPoint platform below:
Google is the leading search engine with 77% market share.
82% of Singaporean users are social network with 2.5 million on Facebook and Twitter, who attended 13.5% in January this year.
Online Video: An average Singapore visitors about 10.7 hours per month spent watching online videos.
Blogs range in Singapore hit 55% in the year of 2010.
Internet statistics: The total population in Singapore was last recorded at 5.4 million in 2013 and there are 4 million Internet users. About 74% of Singaporeans use social media regularly.
31% of Internet users in Singapore were between 25 and 34 years old.
Singapore has gone social and women are more social than men in Singapore.
Facebook is the top social media network in Singapore with over 3.8 million people who registered.
Singapore has 70% penetration of the media of social media; more than twice the global average of 26%. About 25% of the total Linkedin users are in a leading position. According to Google Trend, Instagram/Twitter overtook to become the second most popular social media networks in Singapore, while LinkedIn and Facebook are the ideal for B2B social marketing platform in Singapore.
Social media meet our basic need, hence its advantages in communication and interaction. By tapping into a mass medium such as the Internet, social media has advantages that thousands and millions of people are connected from anywhere in the world. The users of social media are not passive consumers but active participants who share their knowledge, experience and opportunities with others, which can be regarded as one of the main advantages of social media. Through social media it is possible to position brands, manage marketing strategies, and establish virtual channels.
One of the most significant advantages of social media is that they have various applications for users, free of charge to expose their lives, their knowledge, their companies, businesses and all kinds of interests.
We must thank social media because it is much easier to meet the market behavior, opinions, concerns, the needs of users immediately, while providing greater flexibility in the response time, which translates to quality service, this being one of the advantages most representative of social media.
The viral effect is also one of the advantages as this effect generated by social media is like a snowball, because in less time and with fewer resources it can be made to the same message to a large impact number of people and they in turn share it with others. In social media there are specialized sites either in business, in relationships or on specific topics, users can define which site is best suited to augment their goals.
There is the possibility to manage public or private information, other advantages of social media that enables users to define who want to share. Social media can be used as a business tool that thousands of people certainly has generated surprising results and unexpected economic growth. One of the great advantages of social media is that people last as much time on these sites than others that do not provide the interaction, participation, the ability to create and fun.