Surely you’ve heard or read how important your brand is in social networks: the audiences are online and you have to go get them. Certainly, behind a social media strategy there are many benefits specific to your business, we’ll see later.
But to make the most of your efforts on digital marketing, you have to draw an intelligent plan. That I will speak today! Then I will explain how to create your Social Media Strategy to obtain concrete benefits for your business.
This post will focus on providing good advice Social Networking for Business, whatever its size.
Tip 1: The picture does matter
Design your social profiles as it will be the first impact.
Tip 2: Choose the most appropriate channel for your company
One of the best tips I can give you Social Networking any company is to start slowly and starting with 2 or 3 maximum social profiles.
Tip 3: Analytical Tools
There are many tools to analyze social networks, so we must seize and interpret all the data we get from them. Do not forget to use Google Analytics and follow the social impact as one of the main sources to drive traffic to your page.
Tip 4: Know the best time of publication
Knowing improve publication is very important to achieve a greater engagement on social networks, to do so I’ll recommend a tool for social network.
Tip 5: Build lasting relationships
Far from Social Networks only a means of communication and dissemination of content, it is certain that one of the aspects that have value is the process of how to get our fans or fans are our best brand ambassadors.
Tip 6: Use simple images and infographics
The infographics on social networks are a new way of marketing and communication. If we add an image or infographic the publications will be simultaneously amplifying its virality, it also add a visual element that captures the attention of the user who sees it.
Tip 7: Maintain a professional presence
A very common mistake is to use the presence of the company on Facebook as something personal rather than professional, which must always avoid it.
We must not confuse the fact that Facebook is a social network that we normally use as a hobby or hobbies, so we try to get a friends group associated with the company brand is a mistake, we should always try to get active fans and faithful our brand.
Tip 8: Read before you post anything
It seems obvious and “drawer” we have to read the content in order to analyze the quality and appropriateness of content, but the fact is that more than half of the content shared on social networks is partially read or simply not read.
Tip 9: Do not sync your mobile
You should not convert Social Media management in a 24/7 job. We must establish a work schedule in Networks and always respect it, because it is essential to reconcile working life with personal life.
Tip 10: Listen to your audience
It is a fundamental part knowing your audience if we are offering a little suitable content for your idea or simply that it is not a topic of your choice, and then we are failing miserably in our strategy Marketing Content.