5 Reasons to have a personal blog

It is important to know the reasons why you should create your personal blog. A blog is like a bar, everyone at some point must have planned to open one, but at the last moment you have to pull back. Leaving aside the hospitality industry, today from a freelance you want to tell some of the main reasons why you should create your own blog. Shall we start?

personal blog

1 Your blog is your best curriculum

An interesting blog with relevant content and quality is your best professional cover letter. It is the perfect tool to create your personal brand. Moreover, apart from present yourself through your blog as a professional to your readers. You can also include your blog address in the header with your data you send CVs to companies.

Also, keep in mind that if you get some traffic, you’re going to turn the tables : You will not be you who will appearing asking for work, it is the people who come to you and traffic between these readers is clear that you are also regularly reach a potential employers.

2 A good personal blog demonstrates the ability, initiative and determination of its author

Anyone with a minimal knowledge of the network and some common sense will realize the effort that requires creating quality content for a blog, especially for creating quality content.

Have gotten a blog with some success is therefore an excellent example of your ability to work, initiative, determination and talent.

3 Gives you professional reputation and thus a position of strength when searching for your first job

The labor market is a market like any other, it is governed by the laws of supply and demand as more attractive and unique product.

Applied to the labor market, the first thing that must be noted is that in the current economic situation, young people seeking their first employee are in a position of great weakness.

Therefore, your main objective to find a job or succeed on your own is to get that status and for that you have to separate yourself from the masses, cannot afford that you can put in the same bag as everyone else.

A consolidated and recognized personal blog is a great tool to get. On the other hand, if you can create an attractive and useful blog for readers and a good audience and not you may be considered a novice in your professional sector, you will be someone who has managed to push through a difficult project and build a reputation on the network. That’s no small feat and any professional who is up to you will recognize.

4 Indication of being a productive professional

Anyone who handles with ease with new technologies is aware of the loss of productivity of not knowing use. It takes a lot, but a lot of talent to compensate for this.


A person with a personal blog gives you a picture of some general skills with new technologies. It seems that it has logic to think that if you’ve been able to stick with a tool like a blog, in general you probably handle with some ease and little cost you learn to handle yourself with other tools.

5 Your personal blog is also a great networking tool

We all know the value of contacts in the workplace, the recommendations, the need to trust who occupies an important position. The higher the job level, the more important it becomes. In many areas the hiring moves even exclusively by way of contacts.

Your personal blog, although a technological tool is a huge window open to the world to meet professionals with similar interests and make yourself known to them, professionals who can be your key contact tomorrow to fill a specific job.

A personal blog is probably the best platform available to interact with other people in an area of ​​common interest. They have been invented for that.

Now that you have 5 good reasons to create your personal blog I encourage you to think about what kind of blog you could motivate.

Doing Accounting & Budgeting for your Blogging Business

If one day you just started blogging like a normal person do laundry or bath. Who really did not put much thought about making money about it. You did not even mind and care to research for keywords but then again; your blog got a lot of traffic and responses. More than you expect and then you ask yourself, what now? What can I do to benefit and at the same time improve my blog for a wider audience?

blog it!

Maybe it’s time to think about monetizing your blog. Now, that the thought has crossed your mind let’s set a budget for your blog business because running a blog requires money and if you want your blog to run smoothly a good blog budget is important. A good budget will allow you to foresee expenses and will ensure you that your blog will have good traffic all year round (but of course that’s another story).

So below we have provided you with the estimates that one might need to run their own blog business. The budget may differ probably from where you want to buy your domain but that’s okay!


You need: $100 to $200 Per Year

Domain Name: $14/year 
Of course you have to have your own domain name, and the shorter and unique sounding your name the better because it can be easily remembered and if you choose for domain privacy there’s an additional $10 to $20 dollars.

Hosting: $60 to $200/year 
Hosting – $107/year. When you want to monetize your blog you can use WordPress.org.

WordPress theme – $50 (for 5) It’s always much better to buy yourself with a theme because it comes with support. So you will actually learn new things along the way also.

Logo- $5. You can go for the extra five mile and buy your blog a logo. You can go to Fiverr and see who among the people there will design it for you.


All in all we have an estimate of:

Domain name – $14

Hosting             – $107

Theme               – $50

Logo                   – $ 5




Optional Spending


Web Design 

Well, when you have crossed that extra 5 mile then why don’t you just go all the way and hire someone to design for your blog, you know to add that visually attractiveness factor. This will cost you around $100. (Depending on the web designer that you will choose of course).


Yes, now that you have decided to monetize your blog. Advertise it to the whole world to see, this consist of running ads on Facebook. The budget depends from blogger to blogger and also depends on your cash on hand for the advertisement. There are ranges of prices that you can choose. The range starts from $10 up.


There will come a time that you need more hands to handle your blog. Especially when you know that it’s growing. Take time to see how people charge for these services. Like how much a Virtual Secretary may cost? Can you afford part-timers or regulars? Usually the salary ranges from $150 to $300 depending on the experience and expertise of your chosen candidate because you never know when the help might be needed.

Now, when you reach this stage you might want to consider to buy an accounting software in this way you will be able to track down all your expenses.

Business Cards 

Now that you are now a certified blogger you need a certified business card. B-card are useful for potential clients. If you don’t have one, start to plan to have one then add them to your budget.

And lastly, don’t forget to set aside a budget to maintain your computer. The heart of it all, the machine that do half the work for you.  Also, don’t forget your internet bills and maybe a little giveaway for loyal clients.



Get Noticed by Advertising

The easiest and hardest thing to do when you are trying to catch people in the internet is Advertising. Easy because your imagination of what concept or idea to use can reach to sky high and hardest because you also want to catch the user’s attention and you also have to make sure that your ad stands out from the mediocre ‘just OK’.

But some ads do stand out. They make you laugh, play, enjoy — and most importantly, remember the advertising message. You might be wondering what these kind of ads have in common. The one thing they have in common is that these types of ads seek to deliver an experience rather than just the brand. These advertisers created holistic advertising experience neatly tucked into a brand ad. I mean how cool and subtle is that?

So we have here some ways to give your ad a fighting chance to get noticed.

Use video


When you have a lot of budget for the ad and campaign it’s advantageous to use video in advertising but use it in non-traditional ways. Combine the video into a banner to increase effectiveness. MediaMind’s benchmarks show that video has a positive effect on nearly every metric. It increases dwell rates by 30 percent and nearly doubles dwell time. Furthermore, it doubles click-through rates and increases conversion rates.


Create Engagement

You should find a way to engage your readers and audience in your advertisement may it be a simple banner or a video or a combination of both. Like create an ad that asks them to play a virtual game, maybe to shoot something or to guess something or maybe a simple question and answer. This makes the ad more memorable because of the experience. This is what a Kindergarten teacher does when approaching a child, to entertain, engage and educate the child so who says advertisers can’t do this approach also.


We also have traditional tips to people who still can afford the video ad.

The use of white blank space

Magazines and newspapers are crammed with text. If your ad is a breath of fresh air, you can use that space to draw in the eye.

blank space and bold letters

If not white space, flood the page with a color. An orange page in a sea of text will grab attention. Black, not so much, but it can be effective.

Turn the ad on its head Or on its side.

This will break the regularity and DO it for a reason not just because you feel like it.

Always go for the BIG font

A page filled with a headline could really break through. But it needs to be 90% of the ad. There are large headlines everywhere; yours needs to be enormous.

What about bending some rules?

Well, you can certainly and creatively break rules. J like printing your ads backwards, or pretend to commit mistake in the headlines. Make the ad look like it’s off register, or there’s been a spill on the page. Do things that uglify your ad. Anything that goes outside of the normal parameters is going to help you stand out from the crowd.

Remember, as Dave Trott has said, 89% of ads go unnoticed. You cannot afford to be contributing to that pile. Who cares if your ad turns off a lot of people, if it catches the attention of the right ones, you’re golden.

blog blog blog

The benefits of Social Media

We Singaporeans are among the most active social media users in the world. And this landscape of social media is constantly changing. Here is a brief overview before you plunge into the PowerPoint platform below:

Google is the leading search engine with 77% market share.
82% of Singaporean users are social network with 2.5 million on Facebook and Twitter, who attended 13.5% in January this year.

Online Video: An average Singapore visitors about 10.7 hours per month spent watching online videos.
Blogs range in Singapore hit 55% in the year of 2010.

Internet statistics: The total population in Singapore was last recorded at 5.4 million in 2013 and there are 4 million Internet users. About 74% of Singaporeans use social media regularly.
31% of Internet users in Singapore were between 25 and 34 years old.
Singapore has gone social and women are more social than men in Singapore.

blogging- SEO

Facebook is the top social media network in Singapore with over 3.8 million people who registered.
Singapore has 70% penetration of the media of social media; more than twice the global average of 26%. About 25% of the total Linkedin users are in a leading position. According to Google Trend, Instagram/Twitter overtook to become the second most popular social media networks in Singapore, while LinkedIn and Facebook are the ideal for B2B social marketing platform in Singapore.

Social media meet our basic need, hence its advantages in communication and interaction. By tapping into a mass medium such as the Internet, social media has advantages that thousands and millions of people are connected from anywhere in the world. The users of social media are not passive consumers but active participants who share their knowledge, experience and opportunities with others, which can be regarded as one of the main advantages of social media. Through social media it is possible to position brands, manage marketing strategies, and establish virtual channels.

One of the most significant advantages of social media is that they have various applications for users, free of charge to expose their lives, their knowledge, their companies, businesses and all kinds of interests.

blog people

We must thank social media because it is much easier to meet the market behavior, opinions, concerns, the needs of users immediately, while providing greater flexibility in the response time, which translates to quality service, this being one of the advantages most representative of social media.
The viral effect is also one of the advantages as this effect generated by social media is like a snowball, because in less time and with fewer resources it can be made to the same message to a large impact number of people and they in turn share it with others. In social media there are specialized sites either in business, in relationships or on specific topics, users can define which site is best suited to augment their goals.

blog blog blog

There is the possibility to manage public or private information, other advantages of social media that enables users to define who want to share. Social media can be used as a business tool that thousands of people certainly has generated surprising results and unexpected economic growth. One of the great advantages of social media is that people last as much time on these sites than others that do not provide the interaction, participation, the ability to create and fun.

man- blogging

How to start your own blog in just 5 steps

I’ll try to explain how to start your own blog, I wish someone would have told me years ago when I started blogging. I would have saved a lot of time and headaches. I hope to save you time and headaches too with this explanation.

man- blogging

1. Get a host.
A web host is where your website “lives”. You own this space, but you pay a small fee to keep him in line. There are all flavors and colors.

2. Registering a domain.
You can get a domain name through the company that offers accommodation. I recommend doing it this way, to keep everything with the same company.

3. Set up your blog.
I used wordpress because it is 100% proven very good and it is easy to use. It’s easy, fast and best of all, free.

4. Get a theme.
When you start using WordPress, you can download a lot of beautiful designs blog (called “themes”), many of which are free.

5. Log in and start posting.
Once you are logged in, click the Post, you can find it in the left column and then select the Add New. Write a title and create some content for your blog, and you’re in the world of blogging.

And that’s it, now you are in the world of blogs. What do you think? It’s simple and easy right!


Having a blog can be an excellent tool for your customer loyalty, achieve repurchases and recommendations. Sometimes your customers may not fully appreciate all the features of your product, either by misinformation or lack of opportunities, sometimes causing dissatisfaction or limiting buybacks.

Writing in your business blog suggestions on how to use your product or service you will be greatly increasing the probability of generating new business opportunities.

You can use your corporate blog to inform your customers of your new products, services or promotions, not only the informational content, but it is also recommended to share news and offers they appreciate.

You write a blog of your company, you will approach your audience and give valuable feedback to continually improve. People appreciate that companies are willing to listen and help them solve their problems.

Having loyal customers means getting valuable recommendations and future purchases for their part in the future. As you can see the statistics tell us that having a blog is an essential element of your marketing strategy. However, as in any activity the way they run the ideas are more important than the idea itself.

You must take care that your blog is properly optimized to be easily found by search engines but also for your readers to find it easy to read. The frequency with which a blog is updated also plays an important role in the results because the more publications it can get more benefits.

Therefore it is not only a rampant start writing without a plan and a specific goal as this will not dramatically impact your marketing. Your blog should be well planned and promoted, and above all, must have quality content.